Wayfinding and a sense of arrival!
Takeform takes wayfinding outside - Interior, Exterior, Campus, & Parking Structure wayfinding signage and environmental graphics. This project profile highlights some of what Takeform offers.
Established in 1890, in an idyllic lakeside community, Keuka College is a haven of higher education set on the shore of Keuka Lake, one of New York's renowned Finger Lakes.
The picture-perfect setting that is the Keuka College campus has its unique challenges. The school's steady expansion has led to its facilities being intermingled with private residences and businesses. From a collaborative perspective, the college's integration within the hamlet of Keuka Park offers mutually beneficial opportunities for both the college and community. However, the campus's blurred footprint made two important initiatives difficult. First, the development of a meaningful brand presence throughout the campus. Second, development of an effective vehicular wayfinding system that directs visitors to its widespread buildings and facilities.
Keuka College administration sought a singular solution to their brand and wayfinding challenge. That's where our project began…
Keep reading the blog post here!
Happy designing!